Necessity is the mother of innovation!

You may feel that innovation happens, most of the time, by-chance. But that is not true. Ideas may come to your mind with out much effort; may be based on a trigger. Ideas take its own time to evolve into innovations. The transformation of idea into an innovation is the most complex and difficult stage. The passion that drives the idea to an innovation is ‘necessity’.

Most of the innovations that happened in this world are due to necessity. An urge of doing something; if not may even pose challenges to life, leads to innovation. Necessity does not mean necessity to all, but to a certain group. And in marketing, we call this group as Target Group. Marketing is all about creating the need and satisfying those needs. Thus satisfying the necessity of a small group can fetch you a few billion dollars.

There is a hidden obstacle in innovation - most of the ideas which may lead to innovations, will be viewed as dumb ideas. There will not be much value for ‘those’ dumb ideas unless there is a necessity for it.

On the way to innovation, there are mainly two ‘herculian’ tasks.

1. Identify the necessities of people and

2. Implement the solution for those identified necessities.

Once these are done, you do not have to look back.

So “identify a need from the people, make it a necessity for all and satisfy that necessity”. This is the golden rule for maketing.

Intuition is essential for innovation

Big ideas which do not seem logical are the basis for innovation. These ideas will come all of a sudden on a leisure time. But once striken by such an idea, it will poke you almost all the time. This will eventually creates some connection with the existing information you already had in your brain and tries to make the illogical, a logical one. And this is how intuition develops into something rational which leads to innovation.

Innovation needs intuition and intuition needs information for its basic existence. To be precise, there will not be any intuition unless the person has some prior related information in the field. It is this information that really helps to make the intuition to be connected rationally. That means 'past' is the foundation for intuition.

If something comes to your mind which is not existing or which has no relationship with existing things, then you cannot call it as intuition completely. It is a dream. Intuition is a subset of dream. Intuition is a dream which you may think that there may be some relationship with your existing information; but cannot really make it.

Develop the intuitive behaviour in you. Think on it. Live on it. Make a cognitive relationship with the information you have. It will lead to innovation.